Why LaunchPad?

Lots of reasons:

• Very reasonable pricing for wide range of boards - look at these specs and prices
• Industry leading ultra low power MCUs
• Pathway from Energia (you will feel right at home if you know Arduino) to full featured Code Composer Studio
• Easy access to the Internet of Things (IOT) with the SimpleLink Wi-Fi Family - see the CC3200 and Temboo
• An expanding line of BoosterPacks
• An active user community

And there are many more.  I especially like the power to price ratio of these MCUs and they are easy to embed - see this video for example.